Advert analysis

I think the Sex and the City film with the association with galaxy appeals the target audience of an older age. The target audience of the film is aimed at 25 + which links to the audience of galaxy chocolate. It is definitely aimed at a female audience, middle to upper class, relating to the actors in the movie.

I think the context of the advert falls under the category of aspirers as it is seen as a more mature, classy chocolate, which connects with the element of USA in the film. I think it could also fall under mainstreamers as it isn’t an expensive chocolate but is portrayed as maybe being more posh.

The audience of the advert falls under demographics as it is only aimed at a female audience. The consumer of the product is influenced by the advert through the idea of the actors in the movie being consumers as well.

I think the picture gives an idea of temptation of chocolate and is pun on the idea of buildings being made of chocolate. The visual picture corresponds with the film being set in New York. It fulfils the products desires to the attraction of chocolate. The background again represents the gender factor with it being pink. It think something that also attracts attention is the competition to win sex and the city prizes. This is also to draw in the audience through the movie appeal.

Overall I think it appeals well to the target audience fulfilling the needs of the consumer.